Instant Audience, Just Add Water

There’s just one thing that pisses me more than anything else in this modern age of the internet. It’s this expectation of instant results when you produce something for the web. Come to think of it, maybe it’s not isolated to the interweb but is an issue of the technology market in general.

Let me give the example that’s resulted in this post and season it with commentary. My partner in crime on this blog sent me some information about a problem he’s trying to solve for a client. Specifically, doing auth against an AD server for access to Oracle XE. Here’s the link that started this:


He complained that the steps described didn’t make sense and that the screenshots were crap. My response was to have him to go off and write about it via the blog. It’s a typical response to our unresolved nerd conversations these days and my reasoning here is simple: when people start talking about issues, other folks with like concerns listen.

When you look at the the pervasiveness of blogs, you find information and opinions on any number of subjects. Including the subject matter he was concerned with, indicated by the link above. Now granted, the post is old and this may have been the best lead he had on resolving the issue. But it means someone spent the time to talk about it in an attempt to generate more conversation for this particular problem. I suggested he do the same. That way, the next time someone does a search for this particular issue, his post and the other will associate the information together. Now granted, it may be not a tight association but close enough to continue the conversation. Maybe it’ll serve to help someone else in his position get to the solution more quickly. They won’t have to face the pain and hell that is googling for a solution and coming up with a number of results that have to be carefully reviewed.

It would also have two side benefits: start another area of discussion on the blog and get another hit when google crawls us again.

His response was short and simple: Won’t do any good. It’s not like anybody reads our blog…

Jumpin’ jesus on a pogo stick, this shit takes time. Have some fucking patience. You can’t expect to put the minimal amount of effort in a short time and expect stellar results. We’re not Will Wheton or Seth Godin. People find blogs after searching for some interesting bit of associated information that was posted. They continue to read your blog if there’s something they like about the content.

Now we’ve been lazy about posting around here. The blog has been around for a couple of months but we’ve been pretty tied up in other things. We’ve really just not made the time to post and that’s a problem. But he had a sort of epiphany last week and had planned to blog every day. He made good on that for a couple of days and the entries he’s posted have been a pretty decent start on various topics. But we can’t expect to have a 100,000 readers just from the content we’ve produced so far. It’s simply not enough. We need to get more into the system to get the buzz going. We can’t expect instant results for our efforts.

So the answer is time, patience and more content. It’s issue of crafting the effort so that it hits all the right marks and gets folks interested. It’s not isolated to blogs, but applies to all facets of content. Hell, it works really well when you apply that to software. Rushing out the results of your labor before you add a little polish can sink you pretty quickly. But it’s a balancing act between craft and speed.

So please have patience with us and we’ll do the same. I promise it’ll be worth the wait.


2 Responses to “Instant Audience, Just Add Water”

  1. February 14, 2013 at 10:36 am

    I’ll immediately grasp your rss as I can’t find your email subscription hyperlink or
    newsletter service. Do you have any? Kindly permit me
    recognize so that I could subscribe. Thanks.

  2. May 13, 2013 at 3:21 pm

    Actually stop and listen to one another. When all the eggs have been
    found to be violent after being deprived of success in the Ben Ten Video Games space
    will push the creativity? Suddenly there is a game
    that interests you, drag your cursor over
    it. It demands to be a pro and walk away, or are just
    being implemented now.

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